Sunday, April 20, 2008

Photographer Irving Penn



1 Miyake Sunglasses, New York, February 10 1995, Irving Penn
2 Frozen Foods, New York, 1977, Irving Penn
"Photographing a cake can be art," Irving Penn asserted when he opened his studio in 1953. Before long he was backing up his statement with a series of advertising illustrations that created a new high standard in the field and established a reputation that has kept him in the top bracket ever since.
Penn has won renown as much in editorial photography as in advertising illustration, and his innovations especially in portraiture and still life have set him apart stylistically. In later years he turned to television commercials as a outlet for his unique talent. One of the most imitated among contemporary photographers, his work has been widely recognized and extolled.
In addition to his work for Vogue magazine (the American, British, and French editions) Penn has been represented in many important photographic collections, including those of the Museum of Modem Art, the Metropolitan Museum of Art, the Addison Gallery of American Art, and the Baltimore Museum of Art.
In 1958 Irving Penn was named one of "The World’s 10 Greatest Photographers" in an international poll conducted by Popular Photography Magazine. Penn’s statement at the time is a remarkable summation of purpose and idealism: "I am a professional photographer because it is the best way I know to earn the money I require to take care of my wife and children."
Irving Penn was born June 16, 1917 in Plainfield, N.J. Educated in public schools, he enrolled at the age of 18 in a four-year course at the Philadelphia Museum School of Art, where Alexey Brodovitch taught him advertising design. While training for a career as an art director, Penn worked the last two summers for Harper’s Bazaar magazine as an office boy and apprentice artist, sketching shoes. At this time he had no thought of becoming a photographer.
His first job on graduating in 1938 was art director of the Junior League magazine, later he worked in the same capacity for Saks Fifth Avenue department store. At the age of 25, he quit his job and used his small savings to go to Mexico, where he painted a full year before he convinced himself he would never be more than a mediocre painter.
Returning to New York, he won an audience with Alexander Liberman, art director of Vogue magazine, who hired Penn as his assistant, specifically to suggest photographic covers for Vogue. The staff photographers didn’t think much of his ideas, but Liberman did and asked Penn to take the pictures himself. Using a borrowed camera, and drawing on his art background and experience, Penn arranged a still life consisting of a big brown leather bag, beige scarf and gloves, lemons, oranges, and a huge topaz. It was published as the Vogue cover for the issue of October 1, 1943, and launched Penn on his photographic career.

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